This doesn't have to be a long-winded blog post. The Gooroo’s (we don't give them the honour of being called genuine Guru’s) will tell you to spend 30 minutes a day on Linkedin. That's BS. You will spend a lot more time there.
BUT - try to do a solid 30 minutes of PRODUCTIVE input into LinkedIn.
1 - Get your notifications set up right - this is about your mental and digital health
2 - Leave breadcrumbs as you scroll. Likes cost you NOTHING. comments cost you a few minutes. If a post seems okay, like it. If you read an insightful comment, like it. If you see a post you have thoughts on. Comment.
You MUST break away from scrolling anonymously
3 - If you want major growth. Leave 25 comments a day, every day. Not “nice post” rubbish, but adding value, or validating the creator with more meaningful words than a thumbs-up emoji.
4 - Find 10 people to connect with. To begin with, look for SDR’s, SDR managers, sales leaders, and recruiters in SaaS. Once you have built a decent engagement network, start networking within your ICP as well.
5 -When you are brave enough (and you need to get here...) start creating your own posts. Engagement will be bad. But that's okay. if you post 3 x week for 6 months, you will have a significant engagement. Your likes and comments also create a virtuous cycle of engagement.
There are lots of tactics for posting. Here's the short summary (you can get stuck into the algorithm here
Post at a time that gets good engagement (mornings work)
Make sure to get as much engagement as possible in the first hour. Share your post with colleagues, friends, family, every slack channel that allows it, WhatsApp groups etc. respond to every comment quickly (for the first hour at least)
6 - Spend 20 minutes on LinkedIn 3 times a day to engage with people on different timezones and increase your “footprint”
7 - If it helps motivate you. track your growth using Shield