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BasicsIntermediateAdvancedA Sequence (also known as a Cadence) is a step-by-step plan of prospecting activities pertaining to a potential contact.
There is no “one size fits all” sequence that will guarantee a response or sale, but a good sequence is typically multi-channel and is designed to trigger a response with your prospect.
This article by Kyle Vamouris details what a sequence is, why it's important and provides some great actionable tips.
One great example of a killer sequence is by Sam Nelson. Here he shares insights in a LinkedIn article about “The Agoge Sequence” that he created and has yielded great response rates.
| Name | Notes |
|---|---|
Reply.io outbound sales | |
Justin Michaels gives an example of the AGODE sequence - Its aggressive, but effective. | |
One consistent methodology with proven success - see how it feels for you | |
Outbound Sales Sequences That Convert | Webinar w Becc Holland | Learn to write outbound sales sequences that convert. |
Outbound Sales Sequences and Cadences - Best Practices and Common Mistakes | Discussions around companies' best practices and common mistakes when implementing outbound sales sequences |
Outbound Sales Sequences that Actually Convert | Outbound sales tips and tricks |
The Top Five Modern Outbound Plays for Next-Level Sales | |
The Email Sequence That Earned Us $100,000 in 30 Days |